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Beth launched her career as a Travel Consultant before transitioning into Hotel Sales & Marketing. Over the next 13 years, she honed her expertise and advanced into an award-winning General Manager. Today, she serves as a Director of Operations with Northern Hotels Group, continuing to drive excellence across the company’s portfolio.

Over her career, Beth has worked with Choice Hotels, IHG, Hilton and Marriott brands, with expertise spanning Limited and Full- Service property oversight as well as new hotel openings. She also worked closely with IHG’s corporate F&B team to enhance guest offerings and has served on the board of the Bay City, Mount Pleasant and Mecosta County Convention & Visitors Bureaus.

Outside of work, she enjoys lake life, boating, kayaking and time with her family.